Advertising's Weekly Reckoning: Social Media, Super Bowl, and Privacy Battles.

Social Media Powers Online’s Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Meta accounts for 70% of online ad market dominance, according to Social Media's analysis.

Two-thirds of your online ads likely came from Meta last year, if Social Media's analysis is accurate. That's a staggering share and a stark reminder that the advertising world isn't just about Facebook and Instagram anymore—it's about Meta.

According to Social Media, Meta's online ad market dominance was 70%. That means if you're not advertising with them, you're missing out on two-thirds of the potential audience. And that's a lot of people. A lot of potential customers. A lot of potential revenue.

It's why we always say: "If you're not on Meta, you're not in the game."

It's also worth noting that this isn't just about Facebook and Instagram. It's about WhatsApp and Messenger too. All four platforms are part of Meta's advertising network, which means if you want to reach people across all of them, you need to be advertising with Meta.

This doesn't mean you should ignore other social media platforms entirely, though. There are plenty of other platforms out there that can help you reach new audiences and expand your existing ones. But if you're not on Meta, you're missing out on a huge chunk of the potential audience. And in today's competitive market, that's something you really can't afford to do.

Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)

Disney's Super Bowl Pushback: What It Means for Advertisers 🍿

===============================================================

Disney is seeking $10 million per Super Bowl commercial, but advertisers are pushing back. Is this the end of the world's most expensive advertising slot?

The story broke last week when it was revealed that Disney was asking for a hefty sum for its coveted Super Bowl ad spots. The news sent shockwaves through the advertising industry, with many questioning whether it was worth the price tag.

But what does this mean for advertisers? Is it time to rethink your Super Bowl strategy? Or is there still room to negotiate?

First things first: Disney's asking price isn't actually new. The media giant has been charging top dollar for its Super Bowl spots for years. What's different this time around is the level of pushback from advertisers. Brands are balking at the hefty price tag, with some even threatening to pull their ads altogether.

This isn't just a Disney problem—it's a sign of the times. Advertisers are becoming increasingly savvy about where they spend their ad dollars, and they're looking for better returns on investment (ROI). If a platform or event doesn't deliver the results they need, they're not afraid to walk away.

So what does this mean for your business? It means it's more important than ever to be strategic about where you invest your ad dollars. You can't afford to throw money at platforms just because they're popular or because everyone else is doing it. You need to have a clear understanding of your goals and objectives, and you need to be able to measure the ROI of every single dollar you spend.

And if that means rethinking your Super Bowl strategy? So be it. The world's most expensive advertising slot might not be worth it for everyone. It all depends on your specific business needs and goals.

In short, Disney's pushback is a reminder that advertisers need to be smarter about where they spend their ad dollars. They need to be more strategic, more data-driven, and more focused on results. And if that means saying goodbye to the Super Bowl? So be it. Your bottom line will thank you.

Google Blocks 8.3B Policy-Violating Ads in 2025, Launches Android 17 Privacy Overhaul

Google's ad policing is a double-edged sword. On one hand, it keeps the internet relatively free of spammy garbage ads. But on the other, it means businesses have to be that much smarter with their advertising strategies.

If your ads are just "me too" versions of what everyone else is doing, Google's AI will probably catch them before they ever see the light of day. You need something unique and compelling if you want to cut through the noise.

And that's where Internet Friends comes in. We specialize in creating branding and marketing strategies that are tailored to your business's specific needs and goals. We help you stand out from the crowd, whether it's by crafting a memorable brand identity or by developing targeted ad campaigns that speak directly to your ideal customers.

So while Google's policing might seem like a headache at first, it's also an opportunity. An opportunity to differentiate yourself and rise above the competition. And that's something we can definitely help you with.

Postal Service union launches ad campaign promoting mail voting as Trump assails the method

The NALC's ad campaign is a stark reminder of the ongoing battles around voting methods in America. This push comes amidst Trump's continued attacks on mail-in voting, highlighting the importance of understanding different voting methods and their impact on our democracy.

As businesses navigate these complex political landscapes, it's crucial to stay informed about these battles and adjust marketing strategies accordingly.

Political group tied to Birmingham mayor funds attack radio ads against state rep

Jordan, in the southwestern part of the country, is a diverse and dynamic region that has been inhabited for millennia. It boasts a rich history, stunning natural landscapes, and a vibrant cultural scene.

One of the most notable features of Jordan is its archaeological sites, which include some of the world's most famous ancient cities such as Petra, Jerash, and Amman. These sites provide a unique insight into the lives of people from different eras, including the Greeks, Romans, and Nabataeans.

Jordan is also home to some of the world's most stunning natural landscapes. The Wadi Rum desert, for example, is a vast, rugged area that features towering sand dunes and dramatic rock formations. It's a popular destination for adventure seekers and nature lovers alike.

In addition to its archaeological sites and natural landscapes, Jordan is also known for its warm and welcoming people. The country has a rich cultural heritage that is reflected in its art, music, food, and festivals.

Despite being a small country, Jordan has a lot to offer visitors. Whether you're interested in history, nature, culture, or adventure, there's something for everyone in this diverse and dynamic region.