internet friends — medical and direct to consumer Marketing Agency Insights
Cost-Per-Lead vs. Cost-Per-Customer: Which Drives Real Revenue?" — argument: CPL metrics are misleading without considering customer value and retention rate
You're a smart person running a smart business. You know that vanity metrics like Cost-Per-Lead (CPL) can be as helpful as a chocolate teapot when it comes
Advertising's Weekly Reckoning: Social Media, Super Bowl, and Privacy Battles.
Meta accounts for 70% of online ad market dominance, according to Social Media's analysis.
The End of 'Full-Service' Agencies: Why Niche Focus Wins" — argument: full-service agencies can't deliver specialized results; niche agencies outperform in targeted markets
An earlier version of this article mistakenly claimed that niche agencies were too focused and missed out on bigger opportunities. We apologize for any con