We're Internet Friends, a Tampa-based fractional marketing agency that specializes in brand building, medical growth systems, and digital strategy for businesses that want to grow without the agency BS.
Our top three tactics? They're not your typical marketing agency tips. They're specific strategies tailored to marketing agencies that will set them apart from other businesses in their industry.
Tactic 1: Go-to-Market Strategy
A go-to-market strategy is like a blueprint for your business. It outlines how you're going to launch a new product or service, enter a new market, or even just refresh your brand.
But here's the thing: most marketing agencies don't have one. They wing it.
Not us. We create a detailed go-to-market strategy for every client, and we stick to it like glue. It might sound simple, but having a clear plan in place can make all the difference when it comes to growth.
Tactic 2: Performance Advertising
Performance advertising is all about driving results that matter to your business. It's not just about getting clicks or impressions; it's about generating leads, sales, and revenue.
And here's the kicker: we don't just run performance ads. We build entire systems around them.
We start by identifying your target audience and crafting messages that resonate with them. Then we create ad campaigns that drive those audiences to take action.
But we don't stop there. We also set up tracking systems so we can see exactly how each campaign is performing. And if something isn't working? We adjust until it does.
Tactic 3: Medical Patient Acquisition
This one's specific to medical practices, but hear us out:
Patient acquisition is not a nice-to-have. It's a must-have.
And yet, many medical practices struggle with it. They don't have the time or expertise to develop effective patient acquisition strategies.
That's where we come in. We've developed systems that generate leads at a cost of $12 per lead or less. Yep, you read that right: $12 per lead.
How do we do it? By combining digital strategy with traditional marketing tactics like direct mail and telemarketing.
It's not pretty, but it works. And when it comes to growing your business, that's all that matters.
Frequently Asked Questions
Do these tactics work for businesses outside of marketing agencies and medical practices?
Yes and no. Yes, they can work for other types of businesses. No, they won't work exactly the same way.
