There's a reason why the phrase "spray and pray" is so popular in marketing. It's because most agencies do just that: they cast their net wide, hoping to catch as many potential customers as possible. But this approach doesn't work for everyone.
For example, let's say you run a medical practice. You don't want just any old person walking through your doors. You want people who need your specific services. You want people who are likely to stick around and become regular patients. In other words, you want the right audience.
But how do you find the right audience? How do you make sure that your patient acquisition campaign is hitting the right people? Here are a few tips:
Know your target market: This might seem obvious, but it's surprising how many agencies don't actually know who their clients' ideal customers are. They just throw out some generic demographic data and call it a day.
But here's the thing:
Knowing all of this doesn't mean jack if you don't actually do it. It's easy to nod along and say "yeah, yeah, I get it" but then go back to your old ways.
That's why we built Internet Friends. We specialize in medical patient acquisition, restaurant and food marketing, branding, websites, go-to-market strategy, and performance advertising. From $12 cost-per-lead patient systems to full brand launches, we build the entire growth engine — not just the ads.
We know that most agencies don't do this stuff. That's why we created a fractional marketing agency built for brands that want to grow without the agency BS.
So if you're tired of spraying and praying, if you're ready to find the right audience, if you're ready to grow your practice without the typical agency BS, then give us a call. We'd love to chat.
